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palladium insurance

social media content creation

case study

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This is a social media build I created for Palladium Insurance, an Ottawa-based insurance company, through Xactly Design & Advertising. We would start our social builds a month in advance, and I interacted with them both as a designer and a social media manager. My first step would be to accumulate a list of relevant holidays and important dates/events for the upcoming month. In this case that was for July 2021, and I began compiling it as soon as the scheduling of June was completed. That list alongside goals provided by the client would be used to create the strategy for the month, which the writers would create captions based on. When the writers were finished it was then passed on to the designers. Our focus as designers was to create posts that matched the content, the existing brand/colour scheme, and to create visual interest for anyone who might stumble upon our page.

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After the build was approved, both internally and by the client, we would schedule each post for the upcoming month using Sprout Social. Making for a smooth and efficient social calendar. By the time the month began our only social concerns would be replying to messages/comments, social engagement, and planning for the next month.

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